HVISK is a Danish fashion brand founded in Copenhagen. The brand is inspired by the vibrant streets of Copenhagen with an ambition of designing bags creating the feeling of a playful, colorful or detail-oriented look that will give the individual a more personal style.
”We constantly want to be better, explore and develop, and we get inspired daily. We want to make unique design, stay playful and colorful, and we strive to make a better tomorrow.” – Michael Aoun, CEO
The brand name, HVISK, is originally derived from the term word-of-mouth, and the fact that a message and information travel from person to person by digital communication and social media. HVISK can be found in more than 600 selected department stores and retailers worldwide.
At HVISK we aim to take responsibility and reflect on the choices we make. Our responsibility stems from our compassion for our work, our respect for people, animals, and nature, as well as the need to act. Our approach to this is based on using our knowledge, staying curious and open-minded.
we dream, we play, we listen, we learn, we create, and we always leave the door open for improvement.
The future of fashion relies on people and hereby us. We strive to be sustainable knowing it's a great challenge.
we understand that as a business we can never be sustainable all the way, but step by step we believe that we can make a change.
Our materials are a journey for us. In 2019 we decided to become a peta certified vegan brand and thereby refraining from using leather for our products. A responsible mindset is in everything we do and we constantly seek new opportunities to challenge the use of materials without compromising on the quality.
Our vegan leather bags is an artificial leather called ‘polyurethane leather’ which is a composition of three materials: polyurethane, polyester & calcium carbonate.
The most important part of HVISK are the people we are committed to.