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Founded by Matt Niutta in 2018, Fractel has grown into a global community of passionate runners and adventurers who value both performance and self-expression.
Matt has been a runner for most of his life, but everything changed when he was diagnosed with a degenerative eye condition that eventually made him legally blind. Without the ability to drive, he started spending more time outdoors and commuting by foot, which gave him a new appreciation for the small things in life.
Running stopped being just about chasing times. It became about the process, the moments shared with friends, and the motivation that came from showing up each day.
During those long walks to work, one idea kept coming back to him. There was a real need for something that combined performance with style in the running and adventure space.
That idea turned into Fractel.
Fractel originated from the term ‘fractal’. A fractal can be defined as an infinite pattern and is often used to describe natural features such as trees, rivers and mountains. This connection with the natural environment and potential to be infinitely occurring was the inspiration behind the name.
Our logo is the simplest version of a fractal. Starting from a single origin, two branches grow. This principle of endless iterations can be applied to all aspects of life. We want to replicate this theory and show the world that with one idea, anything is possible.
