September 21, 2020 1 min read

Better technology. Better chemistry. Lesser impact.

It’s no secret that making products is a dirty process. So we built our Dirt Collection to make it better. More than just apparel, the Dirt Collection is our responsibility as a business—and as people—to minimize our footprint. We began with fabrics that can withstand all of the hard work and rough handling that life brings its way, keeping it in your wardrobe for years to come. But it doesn’t stop there.

By implementing a green technology-driven, sustainably-minded manufacturing process, we are able to guarantee that every piece is made with the utmost care and concern for the environment.

The Dirt Collection is built to clean up the dirty production process. We start with durable, soft, stretch organic cotton, then use a garment dyeing process for 95% less water consumption. The Ozone Technology we use in manufacturing the line minimizes our environmental impact, with decreased water and energy consumption, and non-toxic chemicals. We build our products to last, because the ultimate sustainability is durability. Dig in.